The field of marketing and advertising is constantly evolving, and technological advances are transforming the way companies promote their products and services.
In particular, artificial intelligence (AI) has emerged as a powerful tool that has significantly impacted this field.
In this article, we explore the challenges and opportunities that marketing and advertising professionals face in today’s market, with a special focus on how vocational training can give them a competitive edge in this ever-changing scenario.
Challenges in the Marketing and Advertising Market:
The marketing and advertising market is characterized by fierce competition and the need to stay updated with the latest trends and technologies.
With the advent of AI and other technological advances, professionals in this field face unique challenges that require adaptability and updated skills.
Some of the key challenges they face include:
- Develop effective strategies in a saturated digital environment.
- Master artificial intelligence and automation to optimize processes.
- Ensure transparency and ethics in the use of data with the aim of maintaining high ethical standards.
- Keep up with trends in social media and mobile marketing.
- Generate relevant and personalized content that fits the needs and preferences of consumers.
Advantages of Vocational Training in this Scenario:
Marketing and advertising professionals with vocational training benefit from several advantages. These programs focus on providing practical skills and knowledge directly applicable to work, allowing them to quickly adapt to new technologies and face market challenges.
In addition, vocational training covers the latest trends and technologies in the field.
They also tend to stand out for their adaptability and flexibility, allowing them to constantly learn and adapt to changing environments.
These advantages allow them to face market challenges and take advantage of the opportunities of new technologies, such as artificial intelligence, effectively.
Below there is an interview with Professor Noelia Gómez, a professional with more than 15 years of experience in the field of business and talent development, which currently carries out the advice and coordination of business training projects at the Terrassa Chamber of Commerce.
Noelia has a degree in Business Administration and Management from the University of Barcelona, with training in development and innovation skills such as executive and personal coaching, team coaching and methodologies from Design Thinking and Complex Problem Solving.
In addition to his work in the business field, Noelia is also dedicated to teaching in middle and higher professional training courses in Marketing and, from September, will teach at IBP Barcelona – International Business Programs.
What is the role of marketing in the success of a company?
A company has great challenges ahead from the beginning of its creation, and offering a product or service interesting to the public, is one of them.
This challenge involves having a value proposition studied and analyzed, that will fit in the market and be purchased by customers
How to get it? The marketing department works on it, detects the needs of potential customers with analysis tools such as market research, competition or design thinking.
In addition, the marketing department studies what is the best price to sell and by which channels.
Last but not least, marketing communicates the value proposition to its audience, so they can buy it, because if the customer doesn’t know you, they can never buy you.
Is a career in marketing and advertising made only for people with an artistic and creative profile or can it be a good choice for people with a more analytical profile, for example?
This department is dynamic and adaptable to changes, so it requires young people who have the flexibility and perception of new consumption habits, and technological knowledge, to bring freshness and new ideas.
Both analytical and artistic profiles are required in these environments because of their versatility of functions.
What is your opinion of the importance of gaining practical experience through internships during professional training in marketing and how can internships influence long-term professional success?
For a person who has concerns in marketing and advertising studies, I recommend internships in companies to take their studies to the practical field and acquire technical, strengthened and professional skills, and I recommend that you ask as many questions as you can to your employees, as they are experienced professionals, and their knowledge and experience will exponentially grow the professionalism of any student cycle.
Specialized approach is an advantage
The marketing and advertising market faces significant challenges with the arrival of new technologies, such as artificial intelligence.
However, professionals who have gone through vocational training programs are well positioned to address these challenges and take advantage of emerging opportunities.
The combination of practical skills, up-to-date knowledge and specialized approach gives them a competitive advantage in this constantly evolving scenario.
If you want to know more about higher professional training in Marketing and Advertising, check out the IBP Barcelona course page. See you in the next post!
