Marketing and advertising
Marketing and advertising play a key role in promoting and selling products and services. Marketing is used to identify market needs and develop strategies on how these needs can be satisfied, while advertising means promotion of products and services using different channels to target the appropriate audience and then evaluate your campaign’s success.
- 2000 Hours
- Starts in September 2024
- Financing up to 12 months without interest
Certified center
Authorized Center – Code 08078555
Authorized Center – Code 08078555
Description
When it comes to marketing and communications, we are talking about an area that has gained importance ages ago, but is currently undergoing a major transformation and evolution, driven by new technologies and ways of communication. Marketing departments are critical to any business, regardless of its size. Vocational training programs have been instrumental in covering the demand for marketing professionals with courses adapted to practical needs, especially the Marketing and Advertising programs.
Qualification level
Advanced Technical Degree in Marketing and Advertising (“Técnico Superior de Marketing y Publicidad”)
Denomination: Marketing and Advertising
Level: Advanced Level Vocational Training (“Formación Profesional de Grado Superior”).
Admission requirements:
Baccalaureate (“Bachillerato”) or equivalent qualification
Careeer opportunities
The people who obtain this title carry out their activity in companies of any productive sector and mainly in the public and private commerce and marketing sector, carrying out functions of planning, organization and management of marketing activities, commercial research, advertising and public relations.
Self-employed workers who manage their company carrying out communication and advertising activities and events in the public and private sphere. Employees who carry out their activity in the marketing, communication and press and communication departments of any company or organization, or in communication companies, advertising agencies and events of the public and private sphere, as well as in companies, organizations and market research and public opinion institutes within the survey and/or research departments in the subsectors of:
– Industry, commerce and agriculture, in the marketing, advertising, public relations or survey and research department.
– Wholesale and/or retail commercial distribution companies, in the marketing, advertising, public relations or survey and research department.
– Financial and insurance entities, in the marketing, advertising, public relations or survey and research department.
– Importing, exporting and distributing-marketing companies.
– Logistics and transport companies.
– Associations, institutions, agencies and non-governmental organizations (NGOs).
The most relevant occupations and jobs are the following:
– Assistant to the product manager.
– Marketing specialist.
– Advertising specialist.
– Public relations specialist.
– Organizer of marketing and communication events.
– Media assistant in advertising companies.
– Controller of the course or broadcast in the media.
– Specialist in market research and public opinion.
– Specialist in field work.
– Surveyor inspector.
– Survey and census agent.
Subjects
First year | Hours |
|---|---|
Customer, consumer and user service/support | 66h / 2h week |
Economic and financial management | 110h / 4h week |
Business research | 99h / 3h week |
Field activities in business research | 66h / 2h week |
Marketing policies | 132h / 4h week |
English | 132h / 4h week |
Job training and career guidance | 66h / 2h week |
Proprietary module on design software. Adobe package | 99h / 3h week |
| Tutorship | 1h week |
Total hours per week | 24h + 1h |
Second year | Hours |
|---|---|
Design and development of communication material | 99h / 3h week |
Launching products and services | 99h / 3h week |
Digital marketing | 165h / 5h week |
Communication media and platforms | 99h / 3h week |
Public relations and event management | 99h / 3h week |
Marketing and advertising project | 264h |
Proprietary module on design software. Adobe package | 132h/ 4h week |
Tutorship | 1h week |
Total hours per week | 25h + 1h |
Software tools | |
|---|---|
 PhotoshopRetouch your photos using PC or iPad to create unique graphic imagery and illustrations. |  Premiere ProShoot and edit videos in any format, from 8K to VR, with music and sound effects, for the movie industry, TV or web. |
 IllustratorCreate logos, icons and imagery capable of self-adapting to any mobile device or PC. |  InDesignLay out and design books, magazines, posters and flyers for print and digital use exploring a wide array of fonts and illustrations. You can also create interactive PDF files. |
 DreamweaverDesign and develop state-of-the-art responsive web pages. |  After EffectsCreate animation and special effects to enable animated texts or objects in your videos with help of different presets. |